How much does a landing page cost?

Ask five people this question and you get five different numbers, because "landing page" covers everything from a one-section email capture form to a fifteen-section product launch page with video, testimonials, and three integrated tools. The price follows the scope, not the label.

What actually drives the price

A landing page's cost comes down to a handful of concrete variables, and none of them are mysterious.

Design complexity matters most. A single-scroll page with a headline, three benefit blocks, and a form costs less to build than a page with custom illustrations, animation, or a multi-step quiz built into the flow. Stock imagery and simple layouts are cheap. Custom visuals and interactive elements take longer, so they cost more.

Copy is the second variable, and it's the one people forget to budget for. If you hand over a finished brief with headline, subheads, and body copy already written, you're paying for design and build only. If you need someone to write the words that actually sell the offer, that's a separate skill and a separate line item, whether it gets billed on its own or folded into the quote.

Integrations add cost in proportion to how many moving parts they touch. A simple mailto form is nearly free to build. A page that needs to push leads into a CRM, trigger a payment through Stripe, and fire an event to an ad pixel takes real setup time, and each integration is another thing that can break and another thing someone has to test before launch.

Revisions round out the list. Unlimited revisions sound generous until you realize someone has to pay for the extra hours somewhere, usually baked into a higher base price from the start.

What agencies charge

Marketing agencies typically quote landing pages anywhere from $1,500 to $10,000 or more. Some of that reflects genuine design and strategy work. A good chunk of it reflects account management, layered approval processes, and overhead that has nothing to do with the page itself. You're often paying for a team structure, not just the deliverable in front of you.

What freelancers charge

Freelance marketplaces show a much wider spread, roughly $100 to $2,000, and the variance in quality tracks the price almost exactly. The cheapest gigs are usually a page builder template with your logo dropped in. Mid-range freelancers with an actual portfolio tend to quote based on the scope of the job rather than an hourly rate, which is a better sign they've done this before and know how long things actually take.

DIY builders

Tools like Wix, Unbounce, or Leadpages run $20 to $300 a month depending on the plan, and you do the building yourself. That's reasonable if you have some design sense and the time to learn the tool. The real cost isn't the subscription. It's your own hours, plus the ceiling you hit the moment you need something the template doesn't support, like a custom calculation or an integration the builder doesn't offer natively.

Where SolaLab fits

SolaLab builds landing pages starting at $100, with delivery from two days depending on scope. There's no agency layer, no account manager, no markup for a team that doesn't exist. It's one developer working directly with the client, so the price reflects the actual work rather than an org chart.

Say you need a landing page with a booking form and one payment integration. SolaLab scopes that in a short conversation, quotes a fixed number based on what the page actually needs, and builds it without swapping in a generic theme dressed up as custom work. If the scope changes mid-project, the price changes with it, openly, not as a surprise on the invoice.

Send SolaLab a short description of what you're building and get a fixed quote with a delivery date back the same day.

See SolaLab's services: what I build and what it costs